QUESTION 4- Evaluation

QUESTION 4: HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?
All of the images featured in my products were taken on a canon on the manual focus mode with the shutter speed set by the camera. I adjusted the ISO setting to 100 with the white balance as daylight to let in the sufficient amount of light as well as using Aperture Priority for light exposure this ensured that a tack sharp image could be taken as all the manual setting allowed me to focus on the most visually pleasing aspect of the landscape; conventional to lifestyle magazines. As well as using a single shot mode so that I could ensure I was taking a tack sharp, in focus image. Instead of using a tripod; I used a Manfrotto monopod to shoot the landscape shots. This ensured that I could get a perfectly straight shot as well as a wide range

Throughout the construction of the front cover Photoshop CS6 was used. Throughout the test shot phase of the planning and construction I used Photoshop to enhance my favourite images. For example on the image of the mushroom featured in the contents page. I enhanced the contrast and brightness highlighting the shadows and the yellow colours as well as changing the curves of the image again enhancing the darker areas further. As well as using Photoshop; Adobe InDesign was used to create the double page spread. This was more practical than using Photoshop as it has useful elements that Photoshop lacks. For example writing can be columned on InDesign and cannot on Photoshop. Although I feel that the outcome of my contents page was successful; I feel that it should have been made on InDesign as it would have been simpler for the construction element. For example; getting the two columns of writing would have been easier to organise on InDesign.

Question 2- Evaluation

https://prezi.com/k4l1ov3t1xrn/question-2-in-what-way-do-your-media-products-use-develop/

TRANSCRIPT:IN WHAT WAY DO YOUR MEDIA PRODUCTS FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

It is clear that most lifestyle magazines are selling an aspirational lifestyle. From my research, front covers featuring beautiful scenery, houses and days out in the countryside were most common. These images were all accompanied by the main cover line which promised to tell the reader about an incredible place, one much better than the places they experience in their day to day lives. Moreover, the other cover lines also promised lifestyles that would offer escapist pleasures for their readers.

When producing the front cover I needed to ensure that I followed the main cover line convention to draw the reader into the product. Therefore I situated the main cover line just underneath the mast head to be eye-catching. The use of ‘finest’ sells the aspirational lifestyle as it is a superlative; nothing could be better than them, normally on magazine front covers the other cover lines are situated in the left hand third; ensuring that even if the magazine is laying down the cover lines are still visible, I decided to challenge this convention and use a banner style to display my cover lines as well as using the darker part of my image to store the rest of the cover lines; I feel as though this is successful and creates a unique, yet professional look to the front cover.

When conducting my contents page research it was a common convention that the information would be situated on one side of the page and a simple image on the other; creating a clean, professional feel to the page.  When creating my product I slightly developed this convention by including multiple images down the right hand side instead of a main image; I felt that this linked more with the autumnal theme being created as well as creating something different for my target audience as many lifestyle magazines target women. The mixture of boxed and unboxed images although breaks continuity it make it look more realistic.

The first page of my double page spread is more conventional and like a real media product compared to the second page. The first page is equally spread with important quotes in larger font. This was common throughout interview articles and is very conventional to all magazines including those of the lifestyle genre.

Throughout creating all of my final products I was constructing a strong narrative. My products are designed to sell the ‘perfect’ country lifestyle. I aimed all my products at middle class women as I feel that my products are more likely to appeal to this audience as most of my target audience would have had children and are settled with a stable job and are looking for their escape from the busy urban rush as it is a stereotype that middle class people enjoy the countryside more than any other class. I feel that this target was successful but my products could also appeal to men. My products target the ‘belonging’ stage of Maslow’s hierarchy of needs theory as my product is selling a lifestyle and encouraging women who live in urban areas to make their life more ‘country’ style. The products are an escapist media text, people will read it to forget their problems and relax whilst focusing on ways to change their lifestyle (featured in the double page spread article.) This targets the ‘self-actualisation’ stage of the hierarchy. Not only is my product encouraging women to do more exercise by walking but it is also encouraging them to appreciate the countryside whilst doing so.

My billboard final product doesn’t fit conventions. When conducting my research simple billboards with one image; in conjunction with the company name and tag line were the most common. Although my billboard fit the conventions of the tagline and brand name, I decided to take a different approach to the image. As my magazine is selling the countryside I felt it best not to take a photograph of the landscape and instead use silhouette images to depict nature and the countryside. I feel that this is effective as it is unique however the darkened colour is a weakness and makes it hard for the silhouettes to stand out. As well as this the placing of the tagline is irregular and I feel that it would look better situated at the bottom of the billboard compared to in-between the silhouettes.

My products tend to the point of ATTENTION as featured on the front cover of my magazine ‘finest’ the superlative connoting the best; cannot be better. As well as lexis like ‘top ten’ and ‘the perks’  (featured on my contents page) all have positive connotations drawing the audience to the product.

As well as tending to the point of ‘A’ my products also tend to the point of ‘INTEREST’ as my products are selling a new way of looking at living in a city as well as describing the benefits of locally sourcing food and exercising in the countryside.

It is clear that my products are relatable to the ‘DESIRE’ point as my target audience desires to ‘Escape’ the urban rush. Therefore my products need to advertise the positives of going to the countryside as well as adapting their lifestyle to feel better within themselves and boosting local economy by locally sourcing food.

The last point of AIDA is the least targeted as I haven’t included any competitions or discount codes however I did mention Germaine’s favourite food festival where the target audience can find locally sourced food in the South East.

Radio Advert Script Writing

Title:Escape Magazine AD

Production Note: Actress should speak clearly and concisely; with an enthusiastic tone throughout.

Product: Radio Advert

Length: 24 Seconds

Writer:Courtney How

Characters Name: Courtney How     SFX: BIRD TWEETS – SPEAKS ENTHUSIASTICALLY and UPBEAT:Have you ever wanted to escape the city?(.) Well(.) ‘Escape’ magazine is perfect for you!(1.0) With tips and tricks(.) to leading more of a nature inspired life(.) you can escape the rush of it all(2.0) In this month’s Autumn edition(.) top chef Florence Germain(.) talks about locally sourcing food (.)and tells us about her ‘perfect hot chocolate'(2.0) Don’t miss out on this packed full edition(3.0) OUT FRIDAY(END)

 

 

Audience Feedback- Script Mock Ups

Women 1:- I feel that script 1 is the strongest as it covers the most in a short amount of time. It sounds the most enthusiastic out of all three scripts due to the superlative ‘perfect’ repeated later in the advert which attracts the reader. I feel that script two has too many rhetorical questions. I feel that too many questions could be a little overwhelming when targeting the audience. As well as this I feel that script 2 is too long and script 3 is too short. I think that script 1 is quite in between using language techniques to draw in the audience.

Women 2:-  I prefer script 1 as I feel that is the right length as well as the exclamatives meaning that it is short and punchy. I feel the use of ‘fed up’ in script 3 doesn’t sound professional and ‘could’ does not sound convincing whereas the superlatives ‘perfect’ and ‘top’ encourages the audience to buy the magazine.

Women 3:- I prefer 2 as it is still very positive as well as specific information included about what the magazine is selling, the direct address also makes me feel included it’s like the narrator is talking to straight to me. However I feel that the ‘fed up’ needs to be changed as it is too negative and is something that probably wouldn’t be included in any radio advert.