TRANSCRIPT:IN WHAT WAY DO YOUR MEDIA PRODUCTS FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
It is clear that most lifestyle magazines are selling an aspirational lifestyle. From my research, front covers featuring beautiful scenery, houses and days out in the countryside were most common. These images were all accompanied by the main cover line which promised to tell the reader about an incredible place, one much better than the places they experience in their day to day lives. Moreover, the other cover lines also promised lifestyles that would offer escapist pleasures for their readers.
When producing the front cover I needed to ensure that I followed the main cover line convention to draw the reader into the product. Therefore I situated the main cover line just underneath the mast head to be eye-catching. The use of ‘finest’ sells the aspirational lifestyle as it is a superlative; nothing could be better than them, normally on magazine front covers the other cover lines are situated in the left hand third; ensuring that even if the magazine is laying down the cover lines are still visible, I decided to challenge this convention and use a banner style to display my cover lines as well as using the darker part of my image to store the rest of the cover lines; I feel as though this is successful and creates a unique, yet professional look to the front cover.
When conducting my contents page research it was a common convention that the information would be situated on one side of the page and a simple image on the other; creating a clean, professional feel to the page. When creating my product I slightly developed this convention by including multiple images down the right hand side instead of a main image; I felt that this linked more with the autumnal theme being created as well as creating something different for my target audience as many lifestyle magazines target women. The mixture of boxed and unboxed images although breaks continuity it make it look more realistic.
The first page of my double page spread is more conventional and like a real media product compared to the second page. The first page is equally spread with important quotes in larger font. This was common throughout interview articles and is very conventional to all magazines including those of the lifestyle genre.
Throughout creating all of my final products I was constructing a strong narrative. My products are designed to sell the ‘perfect’ country lifestyle. I aimed all my products at middle class women as I feel that my products are more likely to appeal to this audience as most of my target audience would have had children and are settled with a stable job and are looking for their escape from the busy urban rush as it is a stereotype that middle class people enjoy the countryside more than any other class. I feel that this target was successful but my products could also appeal to men. My products target the ‘belonging’ stage of Maslow’s hierarchy of needs theory as my product is selling a lifestyle and encouraging women who live in urban areas to make their life more ‘country’ style. The products are an escapist media text, people will read it to forget their problems and relax whilst focusing on ways to change their lifestyle (featured in the double page spread article.) This targets the ‘self-actualisation’ stage of the hierarchy. Not only is my product encouraging women to do more exercise by walking but it is also encouraging them to appreciate the countryside whilst doing so.
My billboard final product doesn’t fit conventions. When conducting my research simple billboards with one image; in conjunction with the company name and tag line were the most common. Although my billboard fit the conventions of the tagline and brand name, I decided to take a different approach to the image. As my magazine is selling the countryside I felt it best not to take a photograph of the landscape and instead use silhouette images to depict nature and the countryside. I feel that this is effective as it is unique however the darkened colour is a weakness and makes it hard for the silhouettes to stand out. As well as this the placing of the tagline is irregular and I feel that it would look better situated at the bottom of the billboard compared to in-between the silhouettes.
My products tend to the point of ATTENTION as featured on the front cover of my magazine ‘finest’ the superlative connoting the best; cannot be better. As well as lexis like ‘top ten’ and ‘the perks’ (featured on my contents page) all have positive connotations drawing the audience to the product.
As well as tending to the point of ‘A’ my products also tend to the point of ‘INTEREST’ as my products are selling a new way of looking at living in a city as well as describing the benefits of locally sourcing food and exercising in the countryside.
It is clear that my products are relatable to the ‘DESIRE’ point as my target audience desires to ‘Escape’ the urban rush. Therefore my products need to advertise the positives of going to the countryside as well as adapting their lifestyle to feel better within themselves and boosting local economy by locally sourcing food.
The last point of AIDA is the least targeted as I haven’t included any competitions or discount codes however I did mention Germaine’s favourite food festival where the target audience can find locally sourced food in the South East.