A2

Radio Advert Script Writing

~ courtneyhowmedia ~ 3 Comments

Title:Escape Magazine AD

Production Note: Actress should speak clearly and concisely; with an enthusiastic tone throughout.

Product: Radio Advert

Length: 24 Seconds

Writer:Courtney How

Characters Name: Courtney How     SFX: BIRD TWEETS – SPEAKS ENTHUSIASTICALLY and UPBEAT:Have you ever wanted to escape the city?(.) Well(.) ‘Escape’ magazine is perfect for you!(1.0) With tips and tricks(.) to leading more of a nature inspired life(.) you can escape the rush of it all(2.0) In this month’s Autumn edition(.) top chef Florence Germain(.) talks about locally sourcing food (.)and tells us about her ‘perfect hot chocolate'(2.0) Don’t miss out on this packed full edition(3.0) OUT FRIDAY(END)

 

 

Planning- Radio Advert

~ courtneyhowmedia ~ Leave a comment

Item:-    Description:-

Gender:- Female

Length:- Max 30 seconds

Target Demographic:- Women aged 30-50

Character/Narrator:- A woman who wants to find more hobbies/loves nature and the countryside

Vocal Direction:- Fresh, Inspired, Inviting

Suggested music:- Birds, Trees, Calm, Peaceful

Suggested Sound effects:- Voice over, Wind, Trees, Birds

I have created a general plan of action when editing my Radio Advert- I want to create an advert which links to the nature and countryside theme. I want to use background noise of birds with a voice over as it links to the theme well and sounds peaceful. I think that the sound of trees and wind will muffle the voice over and will end up sounding like white noise. I have chosen the same demographic as my magazine as I feel this is my optimum audience.I have chosen to use a female voice over because this means that they can relate to the advert more.

Analysing Radio Adverts

~ courtneyhowmedia ~ Leave a comment

Picture5

The exclamatives get the audience excited and draws more attention to the advert. The asyndetic listing ensures that the company can cover a wide range of cats that will be at the event. A clever way to pack the advert full of information. The rhetorical question and direct address also ensures that the audience feel included and makes it more personal. The fact that a female voice is being used to target women also should be considered when writing and planning my radio advert as I am targeting a woman

Picture7

Similar to the first radio advert asyndetic listing has also been used. I will try to include this in my radio advert as it packs the 30 seconds full of information. There are many rhetorical questions throughout the advert, this is to make the audience think about what they are advertising to them, this is also important to consider when script writing. As well as the first two features this piece also uses dynamic verbs and hyperbole to advertise there travel company, this features in all radio adverts. This advert is different from many others as it is very colloquial. I think this is a positive aspect as it helps the audience feel connected to the speaker of the advert.

Picture6

The feature of rhetorical questions has been used again. It makes the audience think about what they’re missing out on and is encouraging. The subject specific language ensures that listeners know what’s being advertised and is key for a radio advert as they cannot see the advert so have to pick out the details from listening. Again, colloquialism is present throughout and helps towards creating a relationship with the audience. The plosive alliterative name of the company also helps as people remember it more than an average company name.

I have learnt that it is important when writing a radio advert transcript to create this table. It helps to plan out ideas and covers each subject meaning that the radio advert will be of a professional standard. As seen above a female voice is used to target a female audience and as that is my target audience I am going to be using a voice of that fits into my mythical ideal consumer. My radio advert should be of a length of 30 seconds as it is the average length of a radio advert and it is essential that all of the relevant information fits into the advert without a massive amount of words. It is best to keep the language short and snappy to ensure that the radio listeners can infer and understand the advert. The advert should also contain multiple language features listed above t0 create a well written, informative piece. I will ensure that direct address and rhetorical questions are used to establish a relationship with the audience.

Audience Feedback Results- Billboard Mock Ups

~ courtneyhowmedia ~ 1 Comment

Again, using the three same women as previously used in feedback, I asked them their opinion on my three billboard mock up’s. These are the results:-

Woman (aged 35):- I like the silhouette idea. I think that it is different to other billboards and is simple and easy to understand. However, the burgundy colour of billboard mock up 1 makes it less prominent and the silhouette blends in too much making it hard to interpret. As well as this the brightness of the orange is unappealing and the muted green is my favourite as not only does it give a pop of colour to the billboard but also keeps it looking simple and the silhouette stands out the most on this colour.

Woman (aged 43):- The iconic font of ‘Escape’ helps to tie in the brand image with the billboard as people will recognise the font and will remember that it comes from the magazine. The silhouette idea makes it look interesting and keeps it looking plain whilst looking professional. I think the theme 

Woman (aged 47):- I think that the fonts used throughout helps tie in the magazine you have created with the billboards. The nature themed silhouettes are very different and is something that hasn’t been used before on a billboard and I think it looks stylish as well as being professional and links well to the country and nature theme of the magazine. The colours however do not fit as well together and if the billboards were a trio then the colours should slightly link together as well as linking to the colours of your house theme. The orange is too bright and the red is too dark. Pick colours that have been used exactly the same on your magazine and this will create the professional house style used on many other magazines. The fact that you’re not using an image also looks great. If you were to use an image of something in the country side it would blend in and not be effective.